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Your company’s brochure is a great opportunity to make a good first impression on potential customers. It’s also a chance to showcase your products and services and explain what makes your company unique. Here are fifteen things that should be included in your company’s brochure.
1. YOUR COMPANY’S HISTORY AND PHILOSOPHY
write a paragraph about Your company’s history and philosophy
There is a lot of information about your company that potential customers should know before they do business with you.
Your company’s history and philosophy are two important pieces of knowledge to share with them.
The introduction paragraph for this section could be something like “Your company was founded in the year 2000.” or “We believe in providing our clients with the best possible service.”
2. YOUR COMPANY’S PRODUCTS AND SERVICES
write a paragraph about your company’s products and services
Your company’s brochure should include a list of your products and services.
This is a great opportunity to explain what makes your products and services unique.
You could say something like “Our products are made of the highest quality materials.” or “Our services are backed by a 100% satisfaction guarantee.”
3. YOUR COMPANY’S LOCATION AND HOURS OF OPERATION
write a paragraph about your company’s location and hours of operation
Your brochure should include information about your company’s location and hours of operation.
This information is important for potential customers who want to do business with you.
You could say something like “We are located at 123 Main Street.” or “Our hours of operation are Monday to Friday 9 am to 5 pm.”
4. YOUR COMPANY’S CONTACT INFORMATION
write a paragraph about your company’s contact information
In addition to location and hours of operation, your brochure should also include contact information for your company.
This information should be easy to find and include a phone number, email address, and website.
You could say something like “For more information, please call us at 555-555-1212.” or “You can reach us by email at [email protected].”
5. YOUR COMPANY’S LOGO AND BRANDING
write a paragraph about your company’s logo and branding
Your company’s logo and branding are important for establishing trust with potential customers.
In your brochure, you should include a high-resolution version of your logo and a brief description of your branding.
You could say something like “Our logo is a symbol of quality and trust.” or “Our branding is based on the principle of providing our clients with the best possible service.”
6. YOUR COMPANY’S MISSION STATEMENT
write a paragraph about your company’s mission statement
Your company’s mission statement is a declaration of what you stand for as a business.
It should be concise and easy to understand.
In your brochure, you should include a brief description of your mission statement.
You could say something like “Our mission is to provide our clients with the best possible service.” or “We are dedicated to providing quality products and services.”
7. YOUR COMPANY’S VALUES
write a paragraph about your company’s values
Your company’s values are the things that matter to you most as a business.
They should be stated in a way that makes them easy to understand.
In your brochure, you should include a brief description of your company’s values.
You could say something like “We believe in honesty and integrity.” or “We are committed to providing quality products and services.”
8. YOUR COMPANY’S AWARDS AND ACCOLADES
write a paragraph about your company’s awards and accolades
Your company’s awards and accolades are a testament to its excellence.
In your brochure, you should include a list of your awards and a brief description of why they were bestowed upon you.
You could say something like “We are the recipient of the XYZ Award for excellence in customer service.” or “Our products have been awarded the ABC seal of approval.”
9. YOUR COMPANY’S HISTORY
write a paragraph about your company’s history
Your company’s history is an important part of its identity.
In your brochure, you should include a brief description of your company’s origins.
You could say something like “Our company was founded in 1978.” or “We are a family-owned and operated business.”
10. YOUR COMPANY’S FUTURE PLANS
write a paragraph about your company’s future plans
Your company’s future plans are an indication of its ambition.
In your brochure, you should include a brief description of your long-term goals.
You could say something like “We are planning to expand our operations into new markets.” or “We are committed to providing quality products and services for years to come.”
A great tip when making brochures is to use Venngage—a free infographic maker that offers a wide range of brochure designs for everyone. Here are some brochure examples from their website!
FINAL THOUGHTS
Your company’s brochure is a valuable marketing tool. It should be designed in a way that makes it easy to read and understand. In addition to the information listed above, you may also want to include photos of your products or employees. Remember to keep your branding and messaging consistent across all of your marketing materials. Make your own brochures using an online brochure maker today.